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Web Marketing Packages

Web marketing packages for businesses dedicated to bringing in more leads, and increasing revenue and profits. Discover how our powerful web marketing systems boost your business

Having a powerful online presence is crucial for success in today’s business environment.

Most people now turn to the internet to find products and services, and if you’re not appearing when people search for what you sell, the chances of a prospect finding you are slim.

There are two problems to be overcome when trying to build an online presence which generates leads and increases revenue.

Wrong Approach

The first problem is that most websites are built by web designers who think that making the site look attractive is the most important thing.

But most prospects don’t care about that.

For them, the most important thing is whether you can solve the problem they have or supply the service they need.

So you need a website which persuades prospects that your business can give them what they want, and then persuades them to contact you.

You Need Visitors

The second problem is getting prospects to visit your website in the first place.

No matter how good your website is at persuading prospects to contact you, it’s useless if no-one visits it.

So you need a system in place which generates website traffic — a system which makes sure your website appears when people search for the products or services you provide.

The packages outlined below offer everything from the most basic web marketing system — essentially a website designed to persuade prospects to contact you — up to a full service which includes generating visits to your website from qualified prospects.

However, before you get in touch there are a few things you need to know.

Serious Business Owners Only

This service is not for everybody.

It’s only for those business-owners who are dedicated to building their business and taking it to a new level of profitability.

If you’re half-hearted about creating a more successful business, this service is not for you.

To get the most from this service, your business should ideally have a yearly turnover of a least £100,000, and have a range of high-value products and services to sell to your client base.

(We do sometimes work with clients with a smaller revenue base, but only those who can afford to spend money on growing their business)

You should also be willing to spend money on Google Adwords (or other online advertising channels) to send visitors to your site.

It would be pointless to create a powerful marketing website, but then not send any prospects to see it. So, if you’re not willing to spend money to advertise your site, again, this service is probably not for you.

Silver Package

The Silver Package is our entry-level package. It includes:

  • Creation of a digital marketing plan specifically for your business. This will define your market and sales funnel, create strategies for the best means to get visitors to your website, and how to generate leads and follow-up with prospects
  • Creation of a blueprint for the website. This will outline the structure and the web pages needed to focus on marketing each product or service you offer, along with the lead-generation and follow-up materials needed
  • Website content written for the pages related to each of your products and services. This will include content to generate leads, along with page content to “make the sale”
  • The site designed and built in line with the digital marketing plan, including lead-generation pages, home page, thank-you pages, graphics, and lead-generation forms
  • Email marketing system set up and email follow-up installed
  • Content written for follow-up materials, including the automated email sequence and any downloadable materials

In short, this system creates a website with all the elements you need to start generating more leads and provides the foundation to build your business.

With that in mind, the fee consists of an initial fee for the website build — which varies depending on the complexity of the site — followed by a monthly fee for hosting, site backup, and to keep the website running and deal with technical issues. The fees will be supplied on application.

Further web development is by arrangement.

It also includes three one-hour consultancy sessions (a £1,200 value)

However, please be aware that the Silver Package does not include any services (such as Google Adwords management) to bring prospects to your website.

The digital marketing plan will show you what is needed, but the implementation will be up to you.

Gold Package

The Gold Package includes everything in the Silver Package, and includes set-up and management of a Google Adwords campaign to bring prospects to your website and make sure your business appears when prospects carry out an online search.

We will work with you to make sure you are getting a good return-on-investment (ROI) for your advertising spend, and make sure you keep within your advertising budget.

During the initial consultation we will also work with you to identify your revenue goals and provide advice to give you the best chance of achieving them.

Fees for the Gold Package will be made available if we believe we can work with you as a client.

Each business is different and fees will depend on the complexity of the web build and management of the Adwords account.

Platinum Package

The Platinum Package is our premium web marketing service, and includes everything in the Gold Package along with SEO services.

This means your business will not only appear in the paid results, but also appear in the search listings, giving much more reach to potential customers.

As with the gold package, fees will depend on the complexity of the web build and management of the Adwords account, along with the amount of work needed for SEO. Fees for the Platinum Package will be made available if we believe we can work with you as a client.

Now you know the different levels of service we offer, and if you’re ready to take your business forward and build a web marketing system that increases leads and revenue, fill in your details below.

If I think your business is one that could benefit from this level of marketing expertise, I’ll get in touch to arrange a quick phone consultation to determine whether it’s worth taking things further.

If we do, the first step will be to have a marketing consultation. There is a fee for this (see the Consultancy page for details) , but the fee is refundable against any web marketing project.

Just one more thing.

Once you have filled in the enquiry form, please make sure you subscribe to my free email course '47 Tips to Boost Your Business Fast'. Please use the same email you use in the enquiry form so that I can identify you as the subscriber.

The reason it's important for you to subscribe to the email course is that the course will give you a full idea of the type of marketing we do. Many of ideas will form the basis of the initial consultation (or full consultation) if I find we can work together.

Steve Prescott
Digital Floodlight

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